As more and more online content ends up hosted on Facebook, it becomes more important for Facebook to provide ways for publishers and creators to make money.
That’s why some changes announced today to the social network’s branded content and ads policies could be a big deal.
Under the new rules, verified Facebook Pages can now share branded
content (i.e., “any post — including text, photos, videos, Instant
Articles, links, 360 videos, and Live videos — that specifically
mentions or features a third party product, brand, or sponsor”) on
Facebook.
Who will be affected by this change? Well, verified Pages are
usually owned by big brands, publishers, celebrities and other
influencers, though there are exceptions.
Facebook says it’s also introducing a tool that will make it easy to
tag the sponsor behind that content — in fact, tagging the sponsor will
be required.
While the changes are rolling out today, Facebook says support for
live sponsored videos is still to come. It also says that not all types
of branded content will be welcome — persistent watermarks and pre-roll
ads are still forbidden, as are sponsored cover photos and profile
pictures.
Update: Because there was some confusion
about this (and it doesn’t hurt to get a little more detail), Facebook
confirmed that publishers running branded content on Facebook was
completely against the rules before, unless they received approval
directly from the social network. That doesn’t mean things didn’t slip
between the cracks, but officially, it was against the rules.
I think this is a cool initiative and will help a lot of people.
SOURCE: TECHCRUNCH
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